Faculty
Elzbieta (Ela) Lepkowska-White
Professor of Management and Business
Email: elepkows@skidmore.edu
Phone: 518-580-5113
Office: Palamountain 239
Education:
- Ph.D., University of Massachusetts
- M.S., University of Florida
- M.S., University of Warmia i Mazury
- B.S., University of Warmia i Mazury
- B.S., Teachers Training ¿Û¿Û‚÷ýof English
Courses:
- IA 101 Introduction to International Affairs
- MB 214 Foundations of Marketing
- MB 317 Marketing Research
- MB 344 International Marketing
- TX 201B From Marx to Coca-Cola: Transitions in Germany and Poland
- MB 306 Foundations of Business in International Environment
Research and teaching interests:
- Meanings and politics of food
- Ethics and marketing
- B-corporations and Alternative Business Models
- Social media
- Integrated marketing communication
- International marketing
- Teaching methods
Selected publications:
-
Lepkowska-White Elzbieta, David Cohen, Amy Parsons & Ting Li (2026): Meanings of Food: The case of the US, China and India, Journal of International Food & Agribusiness Marketing, DOI: 10.1080/08974438.2026.2649864
-
Elzbieta Lepkowska-White & Amy Parsons (2019) Strategies for monitoring social media for small restaurants, Journal of Foodservice Business Research, Vol. 22. Number 4, pp. 351-374, DOI: 10.1080/15378020.2019.1626207
-
Parsons Amy L. & Elzbieta Lepkowska-White (2018) “Social Media Marketing Management: A Conceptual Framework, Journal of Internet Commerce, Volume 17, Issue 2, pp. 81-95
-
Lepkowska-White Elzbieta (2017) ‘Exploring the Challenges of Incorporating Social Media Marketing Strategies in the Small Restaurant Business’ in Journal of Internet Commerce Vol 16. Issue 3. pp. 323-342
-
Lepkowska-White Elzbieta (2013) ‘Are they listening? Designing online recommendations for today's consumers,’ Journal of Research in Interactive Marketing, Vol. 7 Issue 3, pp.182 – 200
-
Lepkowska-White Elzbieta, Amy Parsons, and Joanna Bialkowska (2012), ‘Attitudes toward Smoking among ¿Û¿Û‚÷ýStudents in Poland and the USA’ International Journal of Behavioral and Healthcare Research, Vol. 3, No. 1, pp. 55-69
-
Lepkowska-White Elzbieta and Amy Parsons (2012) ‘Novel Teaching Approaches in Transitional Economies: A Case of Client-Based Learning in Croatia’ Journal of the Academy of Business Education, Vol. 13 (Spring), pp. 1-14
-
Lepkowska-White Elzbieta and Joanna Bialkowska (2011) ‘The Impact of Education and Legislation on Smoking Motivations’ Journal of East-West Business, Vol. 17, No. 1, pp. 32-47
-
Amy Parsons and Lepkowska-White Elzbieta (2009) ‘Group Projects Using Clients vs. Not Using Clients: Do Students Perceive any Differences?’ Journal of Marketing Education, Vol. 31, No. 2 (August), pp. 154-159
-
Lepkowska-White Elzbieta and Amy Parsons (2006) ‘Using Client-based Learning in Undergraduate Business Education: Do Learning Styles and Student Skills Make a Difference?’ Journal of the Academy of Business Education, Vol. 7, (Fall), pp. 43-52
-
Lepkowska-White Elzbieta, (2004) ‘Online Store Perceptions: How to Turn Browsers into Buyers?’ Journal of Marketing Theory and Practice. Vol. 12. No. 3, pp. 36-4
-
Lepkowska-White Elzbieta (2004) ‘Polish and American Print Ads: Functional Individualistic, Collectivist and Experiential Appeals,’ Journal of Global Marketing, Vol. 17, No. 4. pp. 75-92
-
Brashear Thomas, Elzbieta Lepkowska-White, and Christian Chelariu, (2003) ‘An Empirical Test of Antecedents and Consequences of Salesperson Job Satisfaction Among Polish Retail Salespeople,’ Journal of Business Research, Vol. 56, No. 12 (December), pp. 971-97
-
Lepkowska-White Elzbieta, Brashear Thomas, and Marc Weinberger (2003) ‘A Test of Ad Appeal Effectiveness in Poland and the US: The Interplay of Appeal, Product and Culture,’ Journal of Advertising, Vol. 32, No.3, pp. 57-68
-
Page Christine and Elzbieta Lepkowska-White (2002) ‘Web Equity: A Framework to Build Brand Value in a Dot.com World,’ Journal of Consumer Marketing, Vol. 19, No. 3, pp. 231-246
-
Lepkowska-White Elzbieta and Amy L. Parsons (2001) ‘Comprehension of Warnings and Resulting Attitudes,’ Journal of Consumer Affairs, Vol. 35, No. 2 (Winter), pp. 278-294
-
Weinberger Marc and Elzbieta Lepkowska-White, (2000) ‘The Influence of Negative Information on Purchase Behavior,’ Journal of Marketing Management, Vol. 16, pp. 465-482
-
Swaminathan Vanitha and Elzbieta Lepkowska-White, Bharat P. Rao (1999) ‘Browses or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Interchange,’ Journal of Computer-Mediated Communication, (Special Issue), Vol. 5, No. 2 (December)
Selected conference proceedings and presentations with Skidmore students:
- Lepkowska-White E., Amy Parsons, B. Wong, A. White (2022) “Building a Socially Responsible Global Community? B Corps on Social Media†AMA Global Marketing SIG conference: Global Marketing Strategies in Turbulent Times , Crete, Greece May 31 – June 3, 2022
- Lepkowska-White, E.; Wong, B., White, A. (2021) 37th Business & Economics Society International (B&ESI) Conference, "Marketing B-corps on Social Media," 37th Business & Economics Society International, online. June 14, 2021
- Lepkowska-White Elzbieta Amy Parsons and William Berg ‘18 “Framework for Marketing with Social Media†Business & Economics Society International Conference, Cusco, Peru, January 8-11, 2018
- Lepkowska-White Elzbieta, Amy Parsons and Sarah Rinaolo’17 ‘Challenges and Opportunities of Monitoring Social Media in Small Restaurants,’ 19th European Association for Education and Research in Commercial Distribution Conference, Dublin: Ireland, 4-6 July 2017
- Lepkowska-White Elzbieta and Sarah Rinaolo ‘17 (2016) ‘Love and Hate Relationship with Social Media: The Case of Small Restaurants,’ –European Institute of Retailing and Services Studies (EIRASS) Conference, Edinburgh, Scotland
- Lepkowska-White Elzbieta and Emily Kortright ’15 (2015) ‘Women in Food Blogging: Merging the Worlds of Domesticity and Business,’ Spring 2015 Academy of Business Research Conference, New Orleans, LA, March 25-26, Best Paper Award, Abstract in Conference Proceedings, p. 137, Best Paper Award
- Lepkowska-White Elzbieta and Emily Kortright ‘15 (2014) ‘Meanings of Food: Conversations of American Women on Food Blogs,’ Academy of Business Administration International Conference, Florence, Italy, August 6-9, Abstract in Conference Proceedings
- Lepkowska-White Elzbieta and Catherine Chang ‘13 (2014) ‘Friend or Foe? Food in the Eyes of Young Consumers: The Many Perceptions of Food,’ American Marketing Association Public Policy Conference, Boston, MA, June 6-9, Abstract in Conference Proceedings
- Lepkowska-White Elzbieta, Aylin Ceylan ‘12, Amy Parsons, Laura Kirchner ’12 (2012) ‘Coulda, Would, Shoulda: How Effective Are Web References in Print Advertisements? Academy of Business Administration International Conference, Munich, Germany (August), Full Paper, Winter ABA Reading Book
- Lepkowska-White and Mikhail Reutski ‘13 (2011) ‘Branding Ecotourism: Case of Costa Rica’ Academy of Business Administration International Conference, UK (August), Full Paper Published in Winter ABA Reading Book
- Lepkowska-White Elzbieta, Aylin Ceylan ‘12, and Ali Shareef ’12 (2011) Addressing Adjustment Barriers: International Students at a Small Liberal Arts ¿Û¿Û‚÷ý Academy of Business Administration International Conference, London, UK (August), Full Paper Published in Winter ABA Reading Book
- Lepkowska-White Elzbieta and Abby Goldenthal’10 (2008) ‘To Visit or Not to Visit? Consumer Perceptions of Art Museums,’ Academy of Business Administration International Conference, Paris, France (August), Abstract in Conference Proceedings
- Lepkowska-White Elzbieta and Abby Goldenthal ‘08 (2008) ‘Learning to Survive in Times of Scrutinized Funding: A Comprehensive Model of Attracting and Satisfying Museum Visitors,’ 5th International Conference on Small and Medium Sized Enterprises organized by Athens Institute for Education and Research, Athens, Greece, August, 2008
- Lepkowska-White Elzbieta and Kristina Powell ‘07 (2007) ‘Marketing to Multiple Audiences: A Case of the Tang Teaching Museum at ¿Û¿Û‚÷ý, NY’ The Global Business and Economics Research Conference, Istanbul, Turkey, (August), Best Presenter Award
- Lepkowska-White Elzbieta and Jessica Samph ’06 (2006) ‘Serving the Millennial Generation: Advertising Appeals and Consumer Attitudes Towards Services,’ 3rd International Conference ‘An Enterprise Odyssey: Integration or Disintegration’ Zagreb, Croatia, (May), pp. 239-241
Awards:
- Outstanding Paper Award, Literati Awards 2020 Awards for Excellence, Emerald Publishing Limited, Lepkowska-White Elzbieta, Amy Parsons and William Berg ‘18 ‘Social Media Marketing Management: an Application to Small Restaurants in the US’ International Journal of Culture, Tourism, and Hospitality Research Vol. 13 No. 3, pp. 321-345.
- Best Paper Award - Lepkowska-White Elzbieta and Emily Kortright ‘15 (2015) ‘Women in Food Blogging: Merging the Worlds of Domesticity and Business,’ Spring 2015 Academy of Business Research Conference, New Orleans, LA, USA, March 25-26
- Best Presenter Award - Lepkowska-White Elzbieta and Kristina Powell ’07 (2007) ‘Marketing to Multiple Audiences: A Case of the Tang Teaching Museum at Skidmore College, NY,’ The Global Business and Economics Research Conference, Istanbul, Turkey, (August)
- Fulbright Senior Scholar Fellowship, University of Zagreb, Summer 2007
- Multiple grants
*Skidmore students are underlined